The term Circular Economy describes an economic model that maximizes the value of all materials and energy while also preventing waste across the entire product value chain. In a circular economy waste is reduced or eliminated, and the use of new resources is minimized by bringing traditional waste products back into production, by extending product life-cycles and by using renewable resources and energy. It’s unlike a linear economy, sometimes called the ‘take-make-waste’ model, which relies on large amounts of material and energy while producing a lot of waste.
The Circular Economy is a systems-based solution framework that can be applied at the local level to help businesses and communities implement sustainable practices and help tackle global challenges like climate change, biodiversity loss, waste and pollution.


The three main principles of circularity include:



The term circularity is sometimes used to refer to a set of business practices that contribute to the Circular Economy.
Did You Know? Out of 0.5 trillion tonnes of virgin materials used around the world, only 8.6% are circled back into new products.


Mike Fernandes, Owner of StrategyMakers Consulting explains how circular economy expands on sustainability concepts—reduce, reuse, recycle recover—applying systematic ways to extract value from the supply chain.
Supply chain management is a central function in every organization across the economy and therefore plays a critical role in helping drive the transition towards a Circular Economy. Supply Chain Manitoba recognizes the importance and value of circularity to our environment, our economy and to the health and prosperity of Manitobans. We will provide a central platform to engage and inform supply chain professionals across our economy to position Manitoba businesses and organizations for success in the rapidly evolving Circular Economy.
There are many ways in which businesses can implement environmentally sustainable, circular economy practices. Read on and check back often.

Manitoba Circular Economy Report 2024
In the 2024 Circular Economy Report, there’s a marked increase in awareness and familiarity with circularity principles compared to 2022. Nearly seven in ten respondents now indicate familiarity with circularity practices and principles, slightly higher than in 2022.
LOCAL EXAMPLES
-
Botanical PaperWorks – Planting the Seeds of Circularity
VIEW: Botanical PaperWorks – Planting the Seeds of CircularitySustainability and creativity go hand in hand at Botanical PaperWorks. As a leading manufacturer of seed paper, paper waste is transformed into eco-friendly products that grow into beautiful…
-
Mother Earth Recycling For Circularity
VIEW: Mother Earth Recycling For CircularityStarted in 2012, Mother Earth Recycling (MER) was born out of a partnership between Neeginan Centre, Centre for Aboriginal Human Resource Development, and the Aboriginal Council of Winnipeg.…
-
Typha Co. Closes The Circle On Lake Winnipeg Pollution
VIEW: Typha Co. Closes The Circle On Lake Winnipeg PollutionAlec Massé along with co-founder Julien Koga started Typha Co. in 2020, which transforms cattails sourced from Lake Winnipeg’s watershed into horticulture products. Typha Co. will play a…
SIGN UP FOR E-NEWS
Get periodic emails on new developments in circularity, new case studies, events and resources.
"*" indicates required fields