What is Circular Economy and Circularity?

The term Circular Economy describes an economic model that maximizes the value of all materials and energy while also preventing waste across the entire product value chain. In a circular economy waste is reduced or eliminated, and the use of new resources is minimized by bringing traditional waste products back into production, by extending product life-cycles and by using renewable resources and energy. It’s unlike a linear economy, sometimes called the ‘take-make-waste’ model, which relies on large amounts of material and energy while producing a lot of waste.

The Circular Economy is a systems-based solution framework that can be applied at the local level to help businesses and communities implement sustainable practices and help tackle global challenges like climate change, biodiversity loss, waste and pollution.

sewing onto jeans
waste containers
One
Design out waste and pollution
two
Regenerate natural systems
Three
Keep products and materials in use
raw materials
Container ship going under bridge
What is Circular Economy?

Mike Fernandes, Owner of StrategyMakers Consulting explains how circular economy expands on sustainability concepts—reduce, reuse, recycle, recover—applying systematic ways to extract value from the supply chain.

The Manitoba Supply Chain Context

Supply chain management is a central function in every organization across the economy and therefore plays a critical role in helping drive the transition towards a Circular Economy. Supply Chain Manitoba recognizes the importance and value of circularity to our environment, our economy and to the health and prosperity of Manitobans. We will provide a central platform to engage and inform supply chain professionals across our economy to position Manitoba businesses and organizations for success in the rapidly evolving Circular Economy.

There are many ways in which businesses can implement environmentally sustainable, circular economy practices. Read on and check back often.

2024-25 Circular Economy Survey

Manitoba Circular Economy Report 2025

Awareness of the concept of circularity continues to increase, as more organizations look for ways to actively adopt these practices.

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